The idea of perfectly designed shapes is heavily questioned in the design world. Therefore craftsmanship in the 21st century is based on the wish to have real and singular products which make people more individual. Value is shifting from “form follows function” to “form follows emotion”.
While celebrating the lively character of those crafted products a new view on industrial design can be created. The way craftsmen use their hands and senses can be translated on a digital level in computer-aided-design (cad) programs.
Personal experience and multisensorial feedback are reflected while doing material studies. For designers, this way of working can create freedom and a new viewing point on their part in the creation of tomorrows products.
It is important to mention that this process is a dynamic one of learning from the material and transferring this knowledge into another medium.